All Aboard a Cosy Indie Game

Station To Station

Communication Strategy

Consultancy

Influencer Relations

Media Outreach

Public Relations

Public Relations Strategy

Cosy and chill, indie game Station to Station invites aspiring conductors into an attractive voxel art world to foster growth and expansion by placing stations and creating connections.

Indie Darling

The debut title from studio Galaxy Grove - and published by new indie boutique studio, Prismatika - Station to Station was officially announced via an exclusive placement with IGN. Dead Good used this foundation to lay down solid track (sorry, not sorry) with media coverage in the likes of EDGE magazine, NME, Escapist, Kotaku and Digital Trends. This, and a well timed Steam Next Fest demo placement, played a large part in the voxel "rail 'em up" landing over 120,000 wishlists within two months of its announcement. The collaboration with IGN continued with the release date announcement trailer appearing during the brand's gamescom digital showcase, further building awareness amongst a core gaming audience and driving wishlists.

Voxel and Chill

The media PR push helped build a foundation for the influencer campaign. As well as ensuring the Steam Next Fest demo pulled up to the station of every relevant content creator (still not sorry), the Dead Good team curated a list of talent for organic as well as paid outreach for the Early Access launch. Multiple forms of YouTube content were produced such as Reviews and Let’s Plays, as well as Integrations, Twitch VOD uploads, and First Impression videos.