Red Faction Guerrilla
Dead Good has been the retained pan-European agency for THQ Nordic since 2016, working across its entire portfolio of titles, including HandyGames, the international publisher for mid-sized projects and developers for a worldwide audience. Red Faction Guerrilla Re-Mars-tered Edition was launched during summer 2018, and to commemorate the launch Dead Good came up with the idea of “remastering” the Mars bar.
Working with a specialist baker, Dead Good had Mars bar cupcakes delivered to key media and content creators to mark the launch of the game.
The cupcake promotion resulted in multiple posts from media and content creators across Instagram and Twitter for a low investment. The remastered game also broke into the UK top 10 All Formats chart the week of release.