The Sinking City
This was an original game based on the works of H.P. Lovecraft, with the previous games by developer Frogwares based on Sherlock Holmes were well received by fans and have a cult following.
The game was made an Epic Games Store exclusive at the last minute that generated a vocal backlash from many gamers at the time. We also had to be wary of general games media cynicism pre-launch because of Lovecraft’s known racism, Epic Games Store exclusivity and mixed reception to previous ‘Lovecraftian’ games.
Dead Good’s aim was to identify and curate a list of over 100 suitable UK content creators to produce preview content on YouTube / Twitch/ Mixer for The Sinking City, as well as obtain the most watched coverage in Europe during launch week to further assist sales and sentiment.Additional to the initial campaign brief, Dead Good also attended the launch event in Paris with a list of key influencers to help ensure the event ran smoothly.
Our placed YouTube content resulted in over 1,850,000+ views with a total reach of 7,499,000+ people during launch week. Content included reviews, Let’s Play series, a bespoke rap song which went viral and the #1 most watched content in Europe across all platforms.
In addition, our placed coverage across both Twitch & Mixer resulted in over 25 streamers producing 800+ hours of content with 143,000+ hours of combined watch time in the first week. Our streamers also reached front page on Twitch and Mixer over 5 times during launch weekend.