Influencer Relations
Authentic Influencer Outreach for Unparalled Results
Authentic Influencer Outreach for Unparalled Results
With a team dedicated to maintaining influencer relations + over 4,500 genuine contacts, Dead Good is uniquely positioned to deliver paid and earned content creator campaigns of all shapes and sizes.
Since 2019, our dedicated Influencer Relations Team has serviced our clients' growing needs for influencer engagement across various platforms. The whole team have origins as content creators, bringing a rare level of authenticity and understanding of the landscape to all projects. And as for what that means in terms of results... so far our organic and earned campaigns have achieved over 1.4 billion unique YouTube views and over 150 million hours of watch time across 250+ campaigns.
For each campaign, we select relevant targets based on similar title and genres, drawing from our own internal contact book of 11,000+ creators. Each has been added by hand and includes their relevant interests, ensuring our outreach and targeting remains specific, personal and relevant.
To handle a swathe of incoming requests, we have developed our own bespoke key distribution tool GameTomb.gg. The platform can identify, filter and distribute keys to 1,000s of creators at once. This is our in-house alternative to other game key distribution platforms, but with us in full control of the information.
The Dead Good Approach
Established in 2012 by games industry veteran Stu Taylor, we ditch marketing buzzwords in favour of straight talking, and value establishing a truly collaborative relationship.
Meet Dead Good PR
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