Long Awaited Return of a Retro Indie Gem

Read Only Memories: NEURODIVER

Communication Strategy

Consultancy

Influencer Relations

Media Outreach

Public Relations

Public Relations Strategy

A follow up to the critically lauded 2064: Read Only Memories, this standalone adventure game brings players back to the vibrant streets of Neo-San Francisco filtered through a 16-bit gaming era lens.

Retro Return

Dead Good built a short campaign to push awareness around NEURODIVER’s launch by organizing preview events, offering exclusive hands-on previews to press, and handling the review campaign for NEURODIVER. Despite launching during a challenging period filled with other acclaimed titles, Dead Good was able to land previews, reviews, and interviews with the likes of God is a Geek, Shacknews, Famitsu, GAMINGbible, and RPGSite.

Indie Success

The increased awareness generated by the initial media launch outreach caught the attention of outlets like IGN, GameSpot and PC Gamer, which featured NEURODIVER in its monthly game release roundups, earning NEURODIVER placements on their social media channels. In addition, the Dead Good Influencer team handled an organic campaign, securing coverage with a targeted list of core narrative indie creators as well as fans of the previous 2064: Read Only Memories title, resulting in the majority of creator coverage coming from Dead Good during launch week.